Some writers give little or no importance to the titles of an article.
Unfortunately when it comes to article marketing this is a very big
mistake. The titles of the articles you distribute play an important
role in the overall success or failure of the article.
Article Titles – Capture Attention
The
titles of your articles must capture the attention of two distinct
audiences. First, you want your article to capture the attention of
someone considering posting the article on their site. You do this by
making sure there is a keyword or keyword phrase in the title of the
article to be distributed. People looking for content for their
website generally look for articles that include the keywords they are
focusing their marketing efforts on. If they find the keyword in the
title of the article they will be much more likely to add your article
to their site.
Your second goal with writing article titles is to
capture the attention of people who are surfing the net and looking for
information. A short, snappy title is how you can capture their
attention and make them want to reader further.
Ways to Capture Attention with Titles
There
are a number of proven ways to capture the attention of people with
your article titles. One way is to ask a question. The natural
inclination for most people is to want to answer the question and find
out if they are right. To do this they will read your article.
Here are some samples of questions as titles:
* Does Your Heartburn Ruin Your Night? * What is the Best New Family Sedan on the Market? * When is it time to Lose Weight? * Does Olive Oil Really Improve Your Skin?
These short titles in question form can lead people to want to read your article and learn more about the topic.
Another
way to capture attention is with a shocking title. If you shock
someone with the title of your article they will be more likely to read
it.
Here are some examples of shocking titles on similar topics as the titles used above:
* Stop Heartburn from Ruining Your Sex Life! * The Worst Family Sedans on the Market * Hey Fatty! It’s Time to Lose Weight! * Fountain of Youth Discovered!
The goal with your titles must be to capture attention. Consider using questions or shocking statements.
